
Ullrich Loeffler
Co-Founder & CEO
Ullrich has spent more than two decades advising business and technology leaders across Asia Pacific, including in senior roles at IDC and Ecosystm. Throughout that work, he saw the same pattern repeatedly: technology initiatives rarely fall short because of the technology itself. They fall short when the people, alignment and organisational conditions needed to succeed are not in place. He founded ORA Benchmarking and co-created AI ORA™ to help close that gap, giving organisations a clear, independent view of where they stand and what to prioritise next.


